Choice – Premium Outlet Clothing Store

Choice is a custom-built WordPress e-commerce platform designed to make high-quality, branded clothing accessible at competitive prices. Developed with a fully custom WordPress theme and seamless WooCommerce integration, this project prioritizes a sleek, mobile-first shopping experience—both for customers and the store owner.

Project Highlights

• Custom WordPress Theme – Fully responsive, performance-optimized design
• Simplified Product Management – Mobile-friendly interface for quick inventory updates
• Seamless Shopping Experience – Easy navigation, fast page loads, and secure payments
• Automated Deployment – GitLab CI/CD ensures smooth and reliable updates

Technology Stack

• Frontend: HTML5, SCSS, Bootstrap 5, JavaScript, Figma
• Backend: WordPress, WooCommerce, PHP
• Development Tools: Gulp for automation, Git for version control
• Integrations: Przelewy24 for secure payment processing

Solving Real Business Challenges

One of the key challenges was building a simplified product management system inspired by Vinted, allowing the store owner to add products effortlessly from a mobile device. By streamlining WooCommerce's admin panel and optimizing for speed and usability, this feature makes inventory updates intuitive and efficient.

Professional Growth & Achievements

This project marked a milestone in my development journey as my first e-commerce implementation and custom WordPress theme build. It strengthened my expertise in:

• UI/UX Design – Creating an intuitive, conversion-driven shopping experience
• E-commerce Development – Understanding payment processing and inventory management
• Frontend & Backend Integration – Balancing functionality with seamless user experience

From design to deployment, Choice showcases my ability to adapt, innovate, and build digital solutions that deliver both business impact and user satisfaction.